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Book Design

 

A Medical story:
Pliers, Guitars & some Guts

Interventional Radiology

 

MAY 6, 2015

Designing a Medical Book
 
Possibilities through Interventional Radiology documents the journey and work of Dr Mathew Cherian and his department of Interventional Radiology at KMCH, India. The book is about one man's journey, his beginnings, journey of 20 years, 100 cases, testimonials and words from the fraternity.

Technical compilations are often monotonous and boring. A departure from a typical medical case presentation to a more engaging one needed a storyline that is interesting and naturally immerses the reader.

The design was a visual approach to text book data. Interventional Radiology as a practice is driven by imaging technology and hence it influenced the styling of the book. The book begins with Charles Dotter, the Father of Interventional Radiology, who began with nothing more than 'Pliers, Guitars and some Guts' in early 1960s and the title of the book is inspired by him. Pliers, Guitar strings and some guts

The book opens with a creative introduction ‘Pliers, Guitar Strings and some Guts’ – the story of Charles Dotter the father of IR. We brought in the story of Dr. Mathew Cherian and captured it in ‘Journey through a pin-hole’ which illustrates his various milestones in his years of practice. This is supported by touching patient stories and testimonials.
 
 

Simplifying the case study

Simplifying technical case sheets was the most challenging phase of the project. The strategy was to keep the content minimal with a simple definition, background, procedure and a discussion on the case. The case sheet has a black box styling, native to radiology along with illustrations scan and x-ray images.

The book was a 250 page compilation in all; it created an impact among the medical fraternity both who practice IR and other medical disciplines. It was also welcomed by the academia and was placed in university libraries across the world. The book was launched by Dr. APJ Abdul Kalam, Former President of India.
 
 

Book Launch

The Book was launched by honourable former President of India
Dr. A.P.J. Abdul Kalam.
 

@ Viamedia 2017