Retail Design |
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Building the Retail ExperienceBoomerang Icecream |
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MAR 21, 2014 |
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| Retail stores are one of the key drivers of a brand. Retail spaces are carriers of social, cultural values and constitute an ‘experiential world’. |
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| Boomerang is a successful local ice cream brand. It has been in the business for over the last two decades has now grown with presence in 8 locations. Boomerang was looking for a revitalized identity. The retail store serves up softies, premium icecream, sundaes, milkshakes in their stores. They also cater in large volumes to hotels and caterers. The retail store design plays on nostalgia and the simple joy of ice cream, and has been designed with an appeal across age groups. The traditional icecream parlour was taken as inspiration and stylized to fit modern aspirations. The new look has been extended to packaging, stationery, store interiors & delivery van. |
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Visual MerchandiseCommunication has been built with appeal across age groups. The retail store design usesimagery of nostalgic, everyday ice cream scenes; postcard treatments and illustration. Grids were built for variety. The variety allows for appeal across various audiences. The visuals take us back to the places and memories we may have individually experienced. Brand communication has been subtly embedded into the posters. |
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Icecream Delivery VanAn exciting icecream van on the road is all it takes to get you driving to the nearest Boomerangstore. Designed as one of Boomerang's on-the-road touchpoints. |
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@ Viamedia 2024 |
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